Hi, I’m Syeda. Product Designer based in Brooklyn, New York. I specialize in creating intuitive, innovative, and engaging digital products with a strong focus on data-driven solutions.
Some of the clients:
Nike
Salesforce
Ford
Cinepolis
Riot Games
Fisher Investments
Optum
Design:
Wireframing
Prototyping
Responsive Design
Interaction Design
Typography
Brand Design
Visual Design
Information Architecture
Design Systems
Research & Strategy:
User Interview
User Journey Mapping
Competitive Analysis
Landscape Audit
Heuristic Evaluation
Storyboarding
Affinity Diagrams
Ecosystem Map
User Persona
Tools and Software:
Figma
ProtoPie
Adobe XD
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Midjourney
HTML5
CSS
Javascript
Miro
FigJam
Google Analytics
Passion for Design: From Startups to Corporations, My Journey So Far.
With a background in Statistics and Graphic Design, I have been working in the design industry for the past five years. During this time, I have honed my skills in design principles, user experience, and visual design. I'm proficient in design tools such as Adobe Creative Suite and Figma, and have a deep love for prototype and motion design tools like ProtoPie, After Effects and more.
My passion for design started when I was young, and I have pursued this passion by working with a variety of clients and projects over the years. I have worked with startups, small businesses, and large corporations, creating user interfaces for websites, software applications, and mobile apps.
I have extensive experience in industries such as tech, entertainment, retail, finance and healthcare and a passion for creating intuitive, immersive and engaging digital experiences. With a strong focus on data-driven design and specialized skills in prototyping, I strive to design products that solve real-world problems and exceed user expectations.
My other creative endeavors include graphic design, digital art, animation and motion design.
Project Experience:
Stripe - Organizations Home
2025
Nike - Jordan Destination
2023
Salesforce - Product Pages
2023
Cinepolis - Web, Mobile App and Kiosk Redesign
2022
Riot Games - Web Ecosystem Redesign
2022
Ford - Automobile Interface Design
2022
Fisher Investments - Digital Retirement Center
2021
Optum - Virtual Care
2021
Testimonials:
Tayler Aitken
Design Manager at Stripe
“Syeda embodies the ideal of a 'T-shaped' designer, demonstrating exceptional proficiency in both strategic thinking and visual design. This unique combination of skills enables her to produce work that not only yields strong outcomes and solves problems but also exhibits meticulous attention to craft and detail.”
Jenn Kamas
Staff Designer at Stripe
“She’s been delivering high quality work at multiple altitudes from search vision work to detailed UX and UI explorations. Search has huge breadth and depth, Syeda is able to identify and remain focused on the most important aspects of the work at each stage."
Tam Hoang
Visual Designer at Fantasy
“Syeda has not only rocked her design skills on Fisher, but has also taught us so much - from introducing new design approaches to seeing the possibilities of 3D. She is very talented and it has been our greatest pleasure to create with her and learn from her.”