Hi, I’m Syeda. Senior Product Designer based in Brooklyn, New York. I specialize in AI-native products, complex workflow design, and 0→1 launches across fintech, e-commerce, and enterprise SaaS.

My passion for design started young — rooted in a love for art, creativity, and figuring out how things work. That curiosity led me to study Statistics and Graphic Design at Baruch College, where I developed an analytical foundation that has quietly shaped everything I've done since. I think in systems, sweat the details, and believe that the best design is both beautiful and purposeful.

Over the past several years, I've had the opportunity to work across some of the most exciting intersections of design and technology. From building an AI-powered financial tool from the ground up at Lettuce, to shipping enterprise-scale workflow products at Stripe used by tens of thousands of businesses, to working on the 0→1 design of Squarespace's AI Assistant, my career has taken me to the places where the conventions don't exist yet and the design decisions genuinely matter. Along the way I've worked with startups, global enterprises, and everyone in between, designing across fintech, e-commerce, entertainment, and healthcare. I'm deeply hands-on in how I work. I've always believed that the best designers don't just hand things off they stay in it until the end.

Outside of product design, I explore motion design, digital art, and animation. It's a creative practice I've carried since the beginning, and it continues to sharpen my visual instincts and find its way into everything I ship.